Founded in San Francisco in 1966, The North Face’s fundamental mission remains unchanged over 50 years on: provide the best gear for its athletes and the modern day explorer, support the preservation of the outdoors and inspire a global movement of exploration. The brand’s spirit of innovation and use of cutting-edge manufacturing techniques make the brand a global guarantee for the highest outdoors performance (and, accordingly, a classic of performance-oriented urban style).

Nike continues to inspire entire generations of sportspeople with its high-performance products and storytelling in a motivational guise. The company takes its name from Nike, the Greek goddess of victory. The ACG line focuses on hiking-inspired and functional first products, perfect for mountains and extreme sports. Phil Knight and Bill Bowerman have created something more than an apparel brand, an ongoing cultural lifestyle.

One of the most important characters of Japan's Ura-Harajuku movement and the latest 30 years global fashion scene, Jun Takahashi set a revolutionary rod to reach out. His works on UNDERCOVER are being defined as "multi-layered fashion", extremely influenced by the punk rebellious soul and many tributes to pop culture (Neon Genesis Evangelion, Alfred Hitchcock, A Clockwork Orange, Macbeth, Throne of Blood, and so on). UNDERCOVER's slogan "ANARCHY IS THE KEY," is well represented in every collection, visual statements capabe to put on the same level chaos and balance.

Digging into America's Western and rural landscapes of the 80s and 90s, Guess USA aims to date back in and recall The American Way of those years. Guess USA's line differs from classic collections, firstly, for being focused on the American free spirit, cars, motorcycles, leather, the desert, and the idea of the Wild West. The collection uses premium cotton and leather materials, washed-out-vintage effects, and artisanal concepts.