HOKA empowers everyone to act fearlessly and creatively, to drive forward with purpose and passion with an “always-on” mindset for innovation and thinking outside the box. Discover our latest editorial.

For our latest editorial, we collaborated with photographer Alessia Gunawan to launch the Air Max 1 'Crepe', an iconic silhouette instantly recognisable and revealing the identity of its everyday wearer. Combining the experience and fame of the past with the everyday need for comfort and versatility, the shoe represents a thread of nostalgia, impossible to keep locked away forever.

Slam Jam and Clarks Originals team up to rework the Wallabee’s iconic style. The first-ever collaboration between the original British brand and the Italian powerhouse draws inspiration from Slam Jam’s archive and a picture from its founder Luca Benini to Egypt decades ago.

For our latest editorial in collaboration with New Balance, we interviewed LIA LIA - the eclectic musician that unifies anime, vintage, and punk fashion - and Yuuki Tang - model, painter, and knitwear aficionado - to understand their worlds and personalities under one common denominator: the creative expression in all its forms.

For our latest editorial, we imagined a post-apocalyptic scenario, like a futuristic video game: 3D visors, tactical vests, balaclavas with google lenses, and remote-controlled drones.

The Slam Jam x Nike AF1 design, embodies the social, cultural, and architectural landscape of both vibrant melting posts in NYC and Milan with different but complementary elements that's naturally meant to be, just like us, the people.

As the world progresses, time seems to speed up, leaving some to forget the essence of gathering with those who consistently uplift them to new heights through inspiration, genuine connection and commonality. Discover our latest editorial about ASICS FW22 range.

Adidas Terrex is joining forces with avant-garde outdoor label And Wander for a multi-seasonal collaboration exploring the universal connectivity of humanity and nature.

Detailing a night in the lives of a Berlin skateboard posse of teens, what strikes about Steffen Grap’s snapshots is the oomph they radiate—at first latent, then bursting into frenetic spurts of action and excitement with all the clattering force of a skater wiping out down a flight of concrete stairs.

Tommy Hilfiger is excited to announce its collaboration with British designer Martine Rose and launch the Fall 2022 Tommy Jeans X Martine Rose capsule collection. Born from a mutual affinity for sportswear, the capsule is made up of modern wardrobe essentials that fuse streetwear style with signature prep details.

For this release, Slam Jam has played with jersey items along with an ultralight windbreaker to complete the sportswear uniform and increase its functionality. Another research moment to explore the concept of the ultimate uniform with a consistent language, and a strong message for the community. 

Despite the recent overall explosion of sneakers as a global pop phenomenon, the Silver Bullets have retained their cult status and allure thanks to the informal histories that shape how they were and continue to be desired.

Slam Jam and FUCT come together for the first time ever with a 5-items special capsule collection embracing the aesthetics of the nineties, an icon of pop culture and rebellion.

Slam Jam’s latest editorial proves how the pictures snapped at photo booths with your friends in moments of buoyant revelation celebrate those perfect junctures that make life beautiful.

Slam Jam and Dr. Martens collaborate for the first time to explore the intersection between functional workwear and its adoption by electronic music subcultures.

This fall, Demon has come up with a “primitive coziness” inspired range of silhouettes. This direction of the materials adopted, varying from the Kalgan fur, used for the eponymous “Poyana Kalgan”, to the “Carbonaz Desert” which evokes the desertic scenarios of the arctic Tundras, with inserts in pony fur and a special eco-leather last.

Using powerhouse Slam Jam’s presentation of the Stone Island chromatic camouflage collection as a jumping off point, this work explores the languages of survival, masculinity, hunting, fishing, faith and violence through a series of photographs, graphic art and visual research.

Slam Jam and Vans joined forces to rework the iconic Vans Sk8-Hi, which has become a ubiquitous symbol of counter-culture.

Slam Jam and footwear ace Vibram hit off their first collaboration to deliver the LB214, a post sneaker fashioned by an up-and-coming production process expanding the companies’ technological and design scopes.

It is to the rhythm of shots that capture moments, jagged, temporary, instantaneous, that Slam Jam presents “A day with: Still House Plants”, featuring some of New Balance latest releases.

The new series of site-specific yoga classes exploring the added value generated by the contamination between different contemporary disciplines is back, this time live in the rooms of Spazio Maiocchi.

A limited edition of Slam Jam iconic Milanese team fourth kit from almost two decades ago, to celebrate football culture and the solid passion for rossoneri of founder Luca Benini.

Grailed and Slam Jam are partnering for the first time to shed light on memorable and archival pieces from around the world. As Slam Jam’s Founder, Luca Benini, puts it, “I think we share a pretty simple vision, we are constantly with the people we serve and dialogue with. We do what we like and do it for the culture.”

Slam Jam x Salomon is available from June 22nd at Slam Jam Paris pop-up (Rue de Paradis 75010 Paris, France), Slam Jam doors, salomon.com and selected retailers.

Mosako Chalashika, skater and photo/videomaker from Lagos, takes us to a journey through his place, his community, his feelings.

Slam Jam teamed up with Maison MIHARA YASUHIRO to drop an exclusive colorway, now available online.

Slam Jam presents the fourth moment of the ongoing research project (Un)corporate Uniforms. Taking the shape of the new collection investigating different urban contexts, functionality and subcultural streetwear trends.

Rolling out as part of Slam Jam's ongoing (Un)corporate Uniforms project, Slam Jam x Fila Redefined will be available online and in store from May 21st.

Slam Jam teamed​ up with Fritz Schiffers, Berlin-based artist, to explore the ASICS Nimbus 9 universe and investigate on humans special characters and their individuality.

Slam Jam and 1017 ALYX 9SM join forces for an exclusive SS22 Special make up inspired by the volcano phenomenon. The capsule includes t-shirts, mono slip shoes and the iconic buckle necklaces. 

“Bitches lookin' at me strange but you know I don't care” Snoop Doggy Dogg said that when the century started, when 00’s hits our life. Now Vitali, Berlin based Photographer, is firing a shot straight to our memories. Get it on with our latest editorial “Shoot 1”.

Informal: the beauty of the lived and worn out. 'Lived' as authentic, unfiltered. The informal excludes the definition of a shape, the same way Stone Island excludes a definition of static matter that lacks continuous evolution and transformation. The informal is research and innovation. Just like Stone Island.

Slam Jam teamed up with Dr. Martens to show the latest Bex Neoteric styles introducing the new bouncing soles.

For this year’s release, Demon’s main focus is introducing a series of new colorways and materials for its signature style, Poyana. With this release the brand aims at manifesting the manifold inspirations that inform the brand’s creative vision.

Youth Club is a skateboard company born and raised in Milano since 2017. The aim of the brand is to support the local skateboard scene through the help and sponsorship of the coolest skateboarders of Milano. Youth Club is the true and faithful reflection of the city’s skateboarding scene.

Rayon Vert and Slam Jam have joined forces to work on 'The Wisdom of the Third Wave', a platform which aims to investigate the role of prosumers in the context of fashion. The core of the project will revolve around the website https://wisdom.slamjam.com Part of the W3W 'The Wisdom of the Third Wave' project is also a capsule collection, now available online and in store.

The concept behind “Nightmare salon” stems from the desire of analysing the hypnotic hilariousness of hair-styling and beauty techniques. By means of a ‘mock-reportage’ the aim is to investigate the ironic and ambiguous aspects of some extreme hair & beauty treatments. Check out our last editorial.

Celebrating both brands’ shared roots in niche underground subcultures, Slam Jam and New Era join forces to rethink New Era’s iconic 9TWENTY adjustable silhouette, now available online and in store.

40 years after Beautiful World, Slam Jam pays homage to Devo’s visionary art with a capsule collection inspired by Casale & Mothersbaugh’s interpretation of the reverse evolution theory.

On 11–12 Dec. 2021, Nike and Slam Jam presented an immersive event at Spazio Maiocchi to celebrate the launch of MMW 5.0 Yoga, a new collection designed by Matthew M. Williams.

Anna Adamo, Milan-based photographer, shows us how emotions can take shape and can be described through images with extreme sensitivity.

Danish photographer Rasmus Weng Karlsen, shows us how TNF Transantarctica is not only good to protect oneself from the cold and bad weather, but also from any kind of bad vibes.

Nick Sethi, American-born photographer of Indian heritage, presents Levi's® universe through his lens, a journey to explore and connect with his friends around New York City.

Tarfu Studio heads to London and connects with Francis Plummer to show us two sides of the city while focusing on Stussy and Carhartt WIP.

Discover our latest editorial including a film by Achille Mauri and Stefano Steno, produced in collaboration with Slam Jam.

Slam Jam along with London-based photographer Tom Andrew present “Glory”. An editorial to guide you into our high-end selection.

Slam Jam and photographer Marvin Leuvrey teamed up to present ‘Chroma', a journey into his artistic approach featuring Stone Island FW21 range.

The third edition of Slam Jam's ongoing research project to define the concept of the ultimate uniform follows a grunge-inspired theme which was teased out with the Kurt Cobain-inspired Converse Chuck 70.