In a constant quest for innovation, the most important message Raf Simons wants to communicate is: PRIDE IN INDIVIDUALITY.The designs are always looking for the now and tomorrow, even if they are inspired by historical or classical references. Throughout the years, with the signature style evolving and maturing, the key elements stay the same: modern proportions, a constant research for fabrics and textures and above all the interplay of pure construction and new shapes with the body and psyche of the contemporary man.