Story mfg. is a British mens and womens brand with a focus on sustainability through natural dyeing, hand made processes and alternative fibres. Founded in late 2013 by husband and wife Saeed and Katy Al-Rubeyi, the brand began as a small scale project and has grown into one of the most challenging and directional brands in the sustainable fashion space. Story mfg. products are made entirely of natural materials. Natural fibres and fabrics are dyed using earth minerals, leaves, bark, roots, heartwood, fruits, flowers, bacteria and sunlight. The dyehouse and sewing facilities are almost entirely powered by renewable energy, and the packaging and trims are made from recycled, biodegradable materials.